What are HTML Emails?

Imagine transforming your emails into vibrant, engaging experiences with HTML—the powerhouse behind dynamic content and eye-catching designs. Unlike its predecessor (Plain Text Email), an HTML EMAIL introduces a world of possibilities, including images, colors, and multimedia elements, so you can make your messages not just seen, but felt. 

Today, most email clients and browsers embrace HTML, making it the go-to choice for businesses and marketers seeking to captivate their audience and boost their impact. That being said, there tends to be a lower Click Rate and Deliverability Rate with an HTML email versus a standard plain text email. Determining which email type to use should be based upon your target market and if you already established an email “trust” with your customers.

So, how can you find an easy way to start building awesome HTML emails? Finding the right HTML Email Builder software is the first step. As a marketing or customer outreach focused company, you need the ability to create HTML emails, as well as send them out in mass or one-on-one to your customers.

Many HTML Builder platforms can feel daunting at first glance, expecting either some degree of coding experience or pre-established knowledge to properly have them function like and mimic what other businesses are doing.

The infographic below shows the big three pillars for starting your marketing with HTML emails and any application regarding mass media marketing.

The HTML Email Builder

The first pillar is the Builder itself. Is this easy for me to understand? Is this easy for my employees to understand? With the tools available, can I BRAND my company to the best of my ability? If you answered yes, then you have built the first pillar (yes, pun intended). 

Understanding this is the key to unleashing the full potential of email marketing your business can do!

The Automation Potential 

The middle pillar is the automation potential. This is where things ramp up. What good is crafting a beautifully tailored and highly detailed email if you can’t send it to the masses or to an individual customer any time today or at a future date and time? Automation is the path to an easy and successful marketing campaign to your clientele.

Finding an Automation provider can be easy, but selecting the right one is more difficult.

Your automation provider should have the following:

• The ability to create and send messages (across multiple media such as text, email, voice, etc.) in mass to all of your contacts or just a select group.
• The ability to deliver messages with a personal touch that makes your customers feel unique and not like they’re being spammed by a bot.
• The ability to schedule messages, pause the campaign, and automate specific actions based-off customer interaction such as clicked links.

If you have checked these boxes, then you’re now two-thirds of the way through your journey to crafting powerful HTML emails and media marketing! Keep it up!

The Customer Relationship Manager

The last pillar is the Customer Relationship Manager, or otherwise and commonly referred to as the CRM. If you don’t already use a CRM and are confused on what that is, you are not alone. Basically, a CRM allows your business to collect customer data, store it in a secure place, compile analytics, and produce stakeholder reports. Additionally, some CRMs allow user permissions that can be enabled to permission and/or exclude user access to segmented customers and their associated date. A powerful CRM will also include the ability to segment and organize your data by assigning tags, flags, and other identifiers. This sense of organization and details should be supplied to you so that when crafting emails you can reference data by pulling certain customized field information to automatically fill in the blanks (like names, emails, etc.). Not to mention, organizations with tags or flags give you the control to market to one, a small group of flagged individuals, or your entire contact base!

If you have that pillar locked down, then congratulations, you’re all set! We hope to see your messages hit our inbox one day! 

Where can I find a Business Solutions Platform with all Three Pillars?

Glad you asked! Growth Power Suite (GPS) is the Swiss Army Knife of Business Solutions platforms and can be customized to fit all your business needs. Unlike the other HTML email platforms that claim to “do it all,” GPS really can. 

If you are already a GPS user, and haven’t ventured into the world of creating HTML emails, take a look at this article that explains and teaches the magic of the GPS HTML Builder.