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GPS vs. HubSpot Marketing Hub: Feature Comparison & Software Advice
automation | cloud based | feature comparison | gps | growth power suite | hubspot | marketing | onboarding | software
Growth Power Suite (GPS) and HubSpot Marketing Hub are two competing marketing automation software platforms. The point of difference that makes these platforms stand out and places them above the other competing softwares is that they offer an all-in-one approach. Both MAPS and HubSpot utilize CRM to gain customer insights, campaign and data analytics, automate tasks and communications, generate leads, and more.
While HubSpot and GPS offer very similar features, HubSpot tends to be more expensive, has more limitations, and requires many more additional fees. You get exceptional value for what you pay for with MAPS, as we offer many of the same services as well as additional features and free add-ons.
HubSpot’s monthly fees start at $890 and can go up to more than $3,600 based on what product package you choose. HubSpot offers Marketing Hub Professional and Marketing Hub Enterprise, and they do offer a $99 discount if you choose to pay annually. Either way, GPS saves you a significant amount of money, with our monthly fee being only $499 on average. We offer different tiers including Core, Pro and Elite.
The use of full access users is crucial for our organizations, whether they are small or large. It is especially important for our larger businesses to be able to utilize as many users they want or need to. That is why GPS’s software offers unlimited full access users. On the other hand, HubSpot only allows three full access users in their Marketing Hub. They offer the option to purchase additional full access users for $45 per month each.
This is a specific point of comparison, as both GPS and HubSpot are cloud based. This means that all of their digital data is stored, processed and managed on a network of remote servers over the internet as opposed to locally on a physical device or server.
Once again, here we find HubSpot poses more limitations, specifically in regard to the people or businesses your company interacts with for marketing purposes. While GPS includes an unlimited number of marketable contacts, HubSpot only provides 2,000.
Marketable contacts are critical in generating new leads as well as keeping your current customers engaged. This is where GPS will really help your business grow and expand: there is no additional cost to add more marketable connections. In contrast, HubSpot imposes a monthly fee of anywhere between $135 to $225 per additional 5,000 contacts. Here is a more in-depth look at the costs per number of additional contacts with HubSpot:
Both MAPS and HubSpot offer professional onboarding that comes with a one-time fee and depends on your level of need. GPS is typically less expensive, with our cost starting as little as $500 and not exceeding $5,000. HubSpot’s costs start at $3,000 and reach up to $7,000. Additionally, GPS offers onboarding for our free accounts and HubSpot does not.
In regards to reporting and dashboards, GPS offers unlimited numbers for both. HubSpot only comes with 25 dashboards with up to 30 reports each. You are able to purchase more with a $200 per month limit increase, which grants accounts an additional 300 dashboards and 3,000 reports.
Short Message Service, better known as SMS, involves the process of sending and responding to messages without manual intervention. GPS’s software integrates this automation process to schedule, trigger, and manage the sending of messages based on predefined criteria, making your communications quick, easy, and seamless. SMS Marketing is a highly effective way to reach large numbers of customers at once, getting word out about what you have to offer and reaching customers on their mobile devices. HubSpot does not offer SMS automation.
GPS and HubSpot both leverage the use of campaign reporting. It is a highly important feature of both platforms, as it is essential for businesses to measure the effectiveness of their campaigns and gain insights into various campaign metrics. GPS offers reporting on an unlimited number of your campaigns, while HubSpot can only report on 5,000 per account.
While GPS offers unlimited/multiple appointment reminders and messages, HubSpot does not allow for multiple confirmation or reminder messages.
Both GPS and HubSpot offer customizable sales, marketing and automation pipelines. Powered through CRM, GPS specifically provides a visual view of your sales and marketing opportunities, which is also linked in the GPS automation module for advanced sequences such as lead nurturing, DRIP campaigns, and more. You are able to move and bulk transfer contacts into different pipelines as well as perform multiple other tasks through our automated system. Our professional onboarding provides you with all the support you need throughout the learning process.
HubSpot and GPS each provide a customer knowledge base to give customers access to services, useful information, and answer any questions they may have. GPS’s customer portal is private and secure, providing your company with the opportunity for more targeted engagement and communication with existing customers that will strengthen your business relationships.
GPS utilizes text marketing to be available with every account, while HubSpot imposes an add-on fee of $75 per month.
In regards to segmenting your contacts for email, text, and more, GPS allows for unlimited segments; you only pay for what you use on a monthly basis. HubSpot limits you to 10-2,000 active lists and 1,000-2,000 static lists. Additionally, based on which HubSpot tier you purchase, your list segmentation criteria could be limited to form submission data, contact property information, and marketing email activity.
GPS provides unlimited contact properties, including tags, custom fields, and more, ensuring the utmost organization and effectiveness when it comes to your business connections. HubSpot offers a limit increase of 1,000,000 contact records for $1,700 per month.
GPS provides unlimited automation workflows, while in contrast, HubSpot is limited. They provide the option to add more workflows with purchase. It costs $200 per month to add only 100 more workflows with HubSpot.
GPS allows for easy, quick and seamless contact importing and exporting with many options, including bulk transferring. HubSpot requires users to have certain permissions, and does not allow for this setting to be modified.
You can easily send emails and attachments through GPSs’ software. On the other hand, HubSpot does not offer the ability to send emails from your business’ domain. To prevent damaging their domain’s integrity, they do not allow for attached files, which can result in the email being flagged as spam.
Both GPS and HubSpot utilize custom user permissions to provide the most convenient, easy access and highest security for your accounts. At any time, you are able to edit, add and customize user permissions for both new and existing users.
Although HubSpot and GPS provide comparable features, HubSpot is typically pricier, comes with more restrictions, and incurs numerous additional charges. In contrast, GPS delivers exceptional value for money by offering equivalent services along with extra features and complimentary add-ons. Schedule a demo with Growth Power Suite (GPS) today and watch your business grow, thrive and succeed beyond your limits!
